Brazilian Gol Flies to Aruba and Curacao
Brazilian Airline Gol saw a demand on it route network grow by 32.1% in January over the same period last year (31.4% in the domestic market and 36.9% in the international market). It was the second consecutive month to record a year-on-year upturn.
According to the company, the key factor behind the upturn was the improved economic scenario in Brazil and South America, especially in regard to consumer confidence, and Gol’s strategic positioning in its operational markets.
Gol points out some of the factors they see contributing to the growth: high flight frequency between main airports, rewarding clients who schedule their trips in advance with lower fares, encouraging demand and reducing the number of available seats on flights where advanced booking is rare.
Specifically in regard to the international market, they say that the increase in demand was also due to adjustments to the international route network, which now includes new routes from Brazil to the Caribbean with flights to Aruba and Curacao and the integration of Gol’s and VRG’s reservation systems in January 2009.
Demand grew by 8.5% over December 2009 (5.3% in the domestic market and 35.3% in the international market). The international market growth drivers also included the 19.1% appreciation of the Brazilian real against the dollar over January 2009, which was a key factor that contributed positively to this growth, and the new Caribbean routes, which reached their sales peak in January.
As a result, the Company delivered a total load factor of 77.9% in January 2010 (77.3% in the domestic market and 81.8% in the international market), and the international market was 24.5 percentage points more than the 57.3% recorded in January 2009, and 11.5 percentage points up on the 70.3% registered in December 2009.